Presented at the recent Chicago Intel Premier IT Professional best practices seminar and BMW Ride & Drive event, this material covering the Intel and BMW technology partnership was delivered by Dr. Joachim Tiaber, General Manager and Brian Conner, Partner Relationship Manager of BMW Group. The duo also discussed the increasing importance of IT in both processes and in the actual cars. Also included is an overview of the BMW Group’s Active Innovation Process and the role of the IT Research Center located at the International Center for Automotive Research at Clemson University.
BMW: High Performance Cars, High Performance Computing
1.6MB, PDF
See the video interview with Karl Kempf, Director of Decision Technologies for Intel, on how the microprocessor has changed Formula One* racing.


This was a great seminar with some awesome insight into BMW’s use of technology in designing, building and testing their cars. Intel’s partnership with BMW was much appreciated as those of us who registered to drive the various BMW cars on the Autobahn track found out!
All in all it was great meeting people and finding out more about the Intel product roadmap, use of Vmware, etc. Kudos to Intel for sponsoring a world class event. Many thanks!